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Research papers

Factoring innovation together

Recent years have seen an increasing recognition in many Companies of the importance of effective and continued innovation for real growth. This leads to greater focus within Companies on the process adopted for new idea generation and the testing...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Authors: Cristina Guglielmini, Ivana Ventura
December 1, 1995
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Citation

Guglielmini and Ventura (1995a, December 01). Factoring innovation together. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/factoring-innovation-together


Research papers

International qualitative research

Recent years have seen the increasing multinationalization of companies and their associated marketing activities, as well as the continual broadening and interpenetration of markets. This has led to a great increase in international research...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Ivana Ventura, Martine Thiesse
June 15, 1993
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Citation

Ventura and Thiesse (1993a, June 15). International qualitative research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/international-qualitative-research


Research papers

Association technique and jingle analysis

This paper presents an approach to symbolic jingle analysis. The technique is based on the concept that music plays an important part in deciding the emotional charge of an advertising message, not only reinforcing it but also giving it an exclusive...

Catalogue: ESOMAR Congress 1989
Authors: Alessandro Paris, Ivana Ventura, Laura Frontori
September 1, 1989
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Citation

Paris, Ventura and Frontori (1989a, September 01). Association technique and jingle analysis. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/association-technique-and-jingle-analysis